Growth And Exit Strategy
Inoof will be good fit in the Portal strategy of companies such as Yahoo, Microsoft, Google and Interactive Corp. Yahoo, for example, would benefit from adding such a service to its portfolio of consumer oriented offerings across its multiple channels (Yahoo.com, Mail and Messenger). Inoof’s IP would be an asset to Yahoo. Inoof would benefit from Yahoo’s massive web-savvy user base, its network of data providers and partners, development resources, Yahoo’s content and Advertisement program. Our long-term vision, which is the user declaring what they want and intelligent web-bots delivering it to them, aligns more with the kind of work at Google.
Sources and Uses of Funds
Inoof plans to raise funds in two stages. The first stage will be used to prove the business plan. The management team expects to raise $1.1 MM in the first stage to get to version 1.0, in 12 months, with 5 partners and 3 retail / business customers. The use of funds during this stage will mainly comprise the following:
Development team salaries (4 developers/2 testers/1 manager): $720K
Business Development (2 people): $250K
Office space and related: 75K
Legal/Administrative/misc: $30K
Hardware/software/hosting: $25K
Inoof expects to raise its first round nine months after angel funding. The initial requirements are scoped at $2.1 MM to get to version 2.0 in twelve months. Some of the milestones will include getting 7 additional partners and 3 major customers. Funds will primarily be used to hire a full time team, and advertise, as below:
Onsite Development/QA team (6 developers/2 testers/1 manager) $900K
Offshore Development team (4 developers+1 tester+1 lead): 150K
CTO and VP of Engineering (2 people): $300K
Head of Business Development and Sales & Marketing (3 people): $400K
Advertising using Google/Yahoo, reviews by Tech/Review websites such as TechCrunch, Digg.com and viral marketing / promotions / giveaways: 150K
Patents/HR/Administrative/Legal: $50K.
Office space etc: 75K; Hardware/software/hosting: $50K
Management Team
(deleted)
Board of Advisors
(deleted)
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