Product
Inoof comprises three main parts:
1. User Portal (product screenshots on page 9)
2. Matching/Aggregation/Delivery Engines
3. Inoof Platform

1. The User Portal: http://www.inoof.com This Web 2.0 Portal presents hyper aggregated information to the user, in a simple convenient format. It contains shareable lists such as shopping, to-do, contacts, calendar, etc, by which the users declare what they want. Each list is backed by custom engines that deliver highly targeted advertisements and services for items in the lists. Eventually, these lists will morph into highly customizable pages that display relevant information such as deals, reviews, news, special offers, asynchronous research and more. The users can access this information via multiple channels such as the web, email, Instant Messaging (IM) and text messaging (SMS). The user controls what data is shared, and with whom.

2. Matching/Aggregation/Delivery Engines: These engines match the items in the users’ lists with information aggregated from a wide variety of online sources, including value added services and promotions provided by Inoof’s business partners, and user generated content etc. These engines will also deliver targeted advertisements related to the products or services in the users’ lists. For example, the users shopping list can be enriched with information aggregated by the “deal” recommendation engines, coupons, review consolidation engines etc. Special incentives from retailers or service providers will be presented to the user, thereby reducing the net cost to the user. Similarly, the calendar list can display information from local events and restaurants and more. The engines will crawl thousands of sites in each category, collate the data, parse and interpret it, apply custom algorithms to convert this data into information and thereby come up with “digests” that will be presented to the user, along with tailored recommendations.

There is a significant amount of proprietary development involved in creating these engines, and this will constitute the IP at Inoof.

Inoof will also provide some special engines that enable the users to offload time consuming web oriented tasks to the Portal. Example: a student wanting to research a specific topic could add it to their “research list” on the Portal. This list would be served by an asynchronous meta/deep search engine that would present a unified context-sensitive report to the user, with text/images/video and more.

3. The Inoof Platform: Inoof will also provide the technology platform for the retailers to access the Inoof Business Intelligence (BI) information and for them to provide retail services that will be integrated with the Portal. The BI information and all processes related to these will be part of the Inoof IP too. The platform includes tools, browser plug-ins and widgets etc that will enrich the user experience on Inoof’s partner sites too.